For Xiaomi Germany I was in charge to translate not only product pages but also localize all slogans for individual products, entire product series as well as their campaigns.
While some of the translation work was very straightforward, adjusting for the German market also included adapting slogans to better fit with local cultural norms. The latter was especially important when advertising wearables which offer certain health-related features which have to be described carefully in order to adhere to German and EU regulations regarding healthcare products.
Slogan and product page translations
Xiaomi’s 2021 Smartphone flagship Mi 11 Series
Creation of the slogans, subtitle creation for the German launch video as well as translations for the entire product page you can visit below.